This is the social media strategy that I developped for the HeatSmart Alliance on Linkedin. It began to be implemented in September of 2025.
We decided to post bi-weekly in order to build our following and get people interested in installing heat pumps. We use Canva for graphics.
The content ranges from
- technical information– how heat pumps work and what they do;
- to organizational updates- what the HeatSmart Alliance is up to;
- to encouraging awareness of opportunities for learning more about heat pumps, such as ads for the Alliance’s coaching courses and one-on-one coaching availabilities…;
- to clean energy news from like-minded groups that might be of interest to our audience;
- to games and tests about heat pumps.
