Website Copy

As the Alliance's Communications Working Group Lead,  I drove the effort to resdesign and revamp the website by: Putting together a wireframe with instructions on how to present the organization's activities and goals to a website designer; Helping select images for the website and produce them; Writing and editing section titles, captions, and copy for the entire website; and implementing SEO and ADA best practices. Now that the new website is complete, I help maintain…

This is copy that I wrote for the HeatSmart Alliance About Us page Today, most households in Massachusetts burn fuel oil, natural gas, or propane to keep their residences warm in the winter and generate hot water. This fossil fuel consumption is responsible for roughly 20% of the state’s carbon emissions, which are widely known to be the principal cause of climate change. The main pathway to decarbonizing homes is to replace heating systems and…