Social Media

This is the social media strategy that I developped for the HeatSmart Alliance on Linkedin. It began to be implemented in September of 2025. We decided to post bi-weekly in order to build our following and get people interested in installing heat pumps. We use Canva for graphics. The content ranges from technical information-- how heat pumps work and what they do; to organizational updates- what the HeatSmart Alliance is up to; to encouraging awareness…