Digital Content Archives - Kyra Holland, PHD

HeatSmart Alliance: 2024 in Review

With 2024 now behind us and the first months of 2025 underway, here’s a recap of what the HeatSmart Alliance has been up to! We’ll start by discussing our coaching and outreach efforts. Upcoming blogs will put the spotlight on membership growth and changes in our organization, as well as what our technology working group accomplished last year.As many of you know, the Alliance was formed in 2020 by a group of Massachusetts residents who wanted to address carbon pollution. Specifically,…

HeatSmart Alliance: Website make-over

As the Alliance's Communications Working Group Lead, I drove the effort to resdesign and revamp the website by: Putting together a wireframe with instructions on how to present the organization's activities and goals to a website designer; Helping select images for the website and produce them; Writing and editing section titles, captions, and copy for the entire website; and implementing SEO and ADA best practices. Now that the new website is complete, I help maintain…

Social Media

This is the social media strategy that I helped develop for the HeatSmart Alliance on Linkedin. It will be implemented in August of 2025. We decided to post weekly, with a view to getting people interested in installing heat pumps. The content will range from technical information-- how heat pumps work and what they do; to organizational updates- what the HeatSmart Alliance is up to; to encouraging awareness of opportunities for learning more about heat…

Dream Factory: Brooklyn’s Historical Landmarks

This is a blog that I wrote for the Dream Factory, Brooklyn. If you live or once lived in Brooklyn, you already know it’s a great place to be and see. If you haven’t, come check it out; you won’t regret it! It’s teeming with life and is home to many unique historical landmarks. The Brooklyn Bridge Park Starting – or ending – at the Manhattan Bridge in DUMBO (which means Down Under the Manhattan…

HeatSmart Alliance: About Us

This is copy that I wrote for the HeatSmart Alliance About Us page Today, most households in Massachusetts burn fuel oil, natural gas, or propane to keep their residences warm in the winter and generate hot water. This fossil fuel consumption is responsible for roughly 20% of the state’s carbon emissions, which are widely known to be the principal cause of climate change. The main pathway to decarbonizing homes is to replace heating systems and…

Dream Factory: Winter Fun and Family Friendly Activities

This is a winter-themed blog that I wrote for the Dream Factory, Brooklyn. The days are getting colder and shorter. Winter is here! This is a time when many of us start gearing up for the season's celebrations and holidays, like Hanukkah, Christmas, Kwanzaa, the Lunar Year, and Three Kings' Day. It's a time when we start preparing to get together with our friends and loved ones to share a delicious meal, spend a magical…

Dream Factory Brooklyn Partners with the New York City Department of Transportation for a Car-Free Earth Day

We were so happy to partner with New York City’s Department of Transportation for their annual “Citywide Car-Free Streets Block Party” in celebration of Earth Day on April 22nd. We joined dozens of local non-for-profits, artists, and merchants on Troutman St in Brooklyn, between Irving Avenue and St Nicholas Avenue, which was designated a car-free zone for the day. Not only were we able to imagine what life would be like if our cities were…