This is the social media strategy that I helped develop for the HeatSmart Alliance on Linkedin. It began to be implemented in September of 2025.
We decided to post bi-weekly, from the account of another Alliance member (Michael J McManus) who has a large following, in order to encourage his viewers to follow us, and get people interested in installing heat pumps.
The content ranges from
- technical information– how heat pumps work and what they do;
- to organizational updates- what the HeatSmart Alliance is up to;
- to encouraging awareness of opportunities for learning more about heat pumps, such as ads for the Alliance’s coaching courses and one-on-one coaching availabilities…
