This is the social media strategy that I developped for the HeatSmart Alliance on Linkedin. Since September of 2025, the number of followers has grown from just a handful to 330.
We decided to post weekly and use Canva for graphics.
The content includes:
- technical information– how heat pumps work and what they do;
- organizational updates- what the HeatSmart Alliance is up to;
- opportunities for learning more about heat pumps, such as ads for the Alliance’s coaching courses and one-on-one coaching availabilities…;
- clean energy news from like-minded groups;
- games and tests about heat pumps.
